I crafted a compelling pitch email that secured media coverage for Bandos Boots in Eugene Weekly, highlighting the brand’s unique fusion of tradition and modern style. My approach emphasized founder Lexi Bandos’ deep connection to Eugene, the brand’s playful yet timeless take on cowboy boots, and its dedication to quality craftsmanship. By tailoring the message to Eugene Weekly’s local audience and storytelling style, I successfully generated buzz ahead of the brand’s launch.

This pitch email was crafted to introduce Scorpion Creek Ranch, a nonprofit in Eugene, Oregon, to media outlets. It highlights the organization’s mission to build a farm where homeless youth can rehabilitate their lives while learning essential skills. The email is designed to capture journalists' interest by emphasizing the ranch’s unique impact on the community and its potential for a compelling human-interest story.

I was responsible for all the writing and brand development on the Bandos Boots website, crafting the brand’s voice and content to effectively communicate its story and values.